Baroku was originally founded in 1967 by my Pa and two of his mates who shaped surfboards out of a Sunshine backyard. The name was created by taking the first two letters of each one of their last names, combined into one name "Baroku". They stencilled the name in Japanese style font onto the boards that were just sold to their mates. Single finned with no leggy, they were shaped for a bit of fun.
This is me. My name’s Ben and I'm from Victoria, Australia. I love the natural world and all activities associated with it. Because of this, I care pretty deeply about preserving the environment for ourselves and future generations.
In 2016 I created Baroku simply for fun, a clothing business that aligned with who I was and my passions. I couldn't think of a better name than “Baroku”, a name to me that represents doing something that you love.
Over time the business has evolved, and at the start of 2020 I had a bit of a realisation, what difference am I really making in the world? The answer was a whole lotta not much.
This concept evolved and my passion grew to the point where I was on a mission to create the most sustainable clothing business that I possibly could. Baroku was given a new life.
This mission is constantly evolving as I believe being sustainably-minded is a never-ending process. The production of goods by our society inevitably has a negative environmental impact, and therefore for as long as we produce, there is always room for further mitigation.
At the end of the day, I would love to say that I’ve left a net positive contribution on the planet, and if that’s you too then you’re already supporting the core motivation of Baroku. Not just to minimise our impact, but make our impact positive. Whilst creating products that I'm proud of, my vision is to also create a community of like-minded people who together can make positive environmental and social change.
We’re all facing a serious environmental crisis and the only way forward is together. There’s still so much to learn, so let’s help each other out. Join me on the journey.